Saturday, January 12, 2013

The Business Model for an Agile Community - Part II

The Discussion - Part II

At the January meeting of our Agile Community called "Agiler Stammtisch" we continued our discussion about the Business Model. The question was: What would be the right Business Model for our Agile Community. We used the Business Model Canvas to talk about the different aspects of the model.
The first focus of the discussion was the value proposition. From there it switched to the Customer Segments. And then we improved both aspects and also added some Channels. From there we moved our focus to Key Acitivities and Key Ressources.

Business Model Canvas

Like in our first session we saw that the tool Business Model Canvas (BMC) had some positive effect on our discussion. We were a group of eight people and only three of them had attended the first session. So we had to discuss our aproach first. The BMC allowed us to start working, write down the first results and go on with the next aspect. It enabled us to consider the different aspects concurrently. By using Post-Its it was possible to rearrange the results on the canvas.
Another benefit of using the BMC is that you can even capture states of the discussion, where there is no final agreement. In our discussion we found that "networking" belongs to Value Proposition as well as to Customer Relationship. So we placed our "networking" Post-It on the border between Value Proposition and Customer Relationship.

Example: Customer Segments

What are the Customer Segments of an "Agile Community Gathering" like our "Agile Stammtisch"? First we found "coaches" and "practitioners". Then we realized that these segments did not have distinct Value Propositions or Channels and we removed and replaced them with "searching for help", "giving help", "interested in social contacts" and "searching for customers".
These Customer Segments connect to different Value Propositions, which increases the expressiveness of our Business Model.


Again we did not come to an agreement how the Business Model for an Agile Community should look like. But again
  • we had a fruitful discussion with lots of good ideas,
  • we have been able to consider the different aspects of a Business Model,
  • we have been able to depict our findings during the discussion and
  • we had fun.
Using the BMC helps to keep the discussion open, not to narrow down the discussion frame to early and to delay decission until the appropriate moment.
It is a tool that supports the agile approach: set up a BMC, change it whenever new ideas pop up, and use it as the information radiator of the current state of the discussion.

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